Archive for the ‘Marketing thought leaders’ Category

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March 28, 2016

Gamification has had more than its fair share of hype over the last 10 or so years. At times it feels like understanding and harnessing its power to drive human behavior would usher a new era of business and indeed society.

And yet, for the most part only a handful of companies in the social media and tech space (in addition to gaming companies, of course) are truly leveraging its potential.

Creating a leaderboard, or rewarding users with badges and points by interacting with one’s brand does not a gamified campaign make. That’s why I like Yu-kai Chou’s framework – it’s comprehensive enough for the most sophisticated of companies, and simple enough to grasp the full array of possibilities and opportunities of gamification for the smallest of brands or indeed, communication/engagement campaigns.

Check it out and level up:

The Gamification Framework Octalysis converts any campaign into actionable steps by breaking down motivation into 8 Core Drives.

Octalysis Framework

Source: Octalysis: Complete Gamification Framework – Yu-kai Chou

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Third time’s a charm

March 27, 2016

You have to give it to Seth Godin. His blog, started as early as 2002, is one of the most enduring sources of modern marketing philosophy anywhere in the world. Gurus come and go, but Seth has had a remarkable staying power for decades. But my point is not that. My point is that having the discipline of writing a thoughtful blog post every day (on average) for as long as he has is nothing short of superhuman.

Well, back to Brandr. This is more of thought experiment than a journalistic endeavor, so as we embark on the 3rd attempt to regularly share observations from the world of brands, brand strategy, brand design and marketing in general, let’s keep in mind that ancient Latin saying: “Magna res est vocis et silentii temperamentum“, the great thing is to know when to speak, and when to keep quiet.

Ok, at the count of 3.

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Photo credit: Chris Foster