Third time’s a charm

You have to give it to Seth Godin. His blog, started as early as 2002, is one of the most enduring sources of modern marketing philosophy anywhere in the world. Gurus come and go, but Seth has had a remarkable staying power for decades. But my point is not that. My point is that having the discipline of writing a thoughtful blog post every day (on average) for as long as he has is nothing short of superhuman.

Well, back to Brandr. This is more of thought experiment than a journalistic endeavor, so as we embark on the 3rd attempt to regularly share observations from the world of brands, brand strategy, brand design and marketing in general, let’s keep in mind that ancient Latin saying: “Magna res est vocis et silentii temperamentum“, the great thing is to know when to speak, and when to keep quiet.

Ok, at the count of 3.


Photo credit: Chris Foster


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